Intelius: Company Reputation Is at High Risks
Do you think company’s reputation is influenced by legal problems faced by the executives? Well, as you probably have realized, people will usually prefer to use the services from a company of which its reputation has been proven. There are many things influence the reputation of a company. Product and service quality is two basic factors that usually determine the reputation of a company. A company that sells products of which the quality is as good as it is advertised is usually successful in attracting customers. Then, a company that put customer service as something essential usually also succeeds in attracting customers.
Actually, company’s reputation is also influenced by the quality of the company and their executives. There have been many facts how people become loyal customers of certain brands because the company has some social programs and their executives show high concern with the life of poor people. There have been also many facts showing that executives’ behavior can ruin company’s reputation. As we can see at Seattletimes.nwsource com, the legal problem faced by co-founder of Intelius has given bad effects to the company. Though his legal problem is not directly related to the company, people tend to associate what he does with the company where he is working.
In that local news, John Kenneth Arnold was said to be lying to a grand jury in his capacity as a witness of a legal case. His lie then becomes a fact that hit the reputation of Intelius which is known as a background check company. This case makes people interested in finding out more information about the company. After some attempts, people could reveal important facts about the company including some complaints about hidden charges for unnamed services. These hidden charges make people feel betrayed because they don’t feel they use those unnamed services.
The complaint about hidden charges makes people know that Intelius sell personal information including credit card information to third parties. People start to question how the company gathers information about people. Some investigations reveal that the company use unusual and illegal ways to get information. Information which should only be able to be accessed under court permission is available in our computer without any limitation. There are also investigations about the revenue and profit which have been made by this company. In conclusion, this company’s reputation is now at high risks. Therefore, if you are about to use a service from certain company, you should be sure that the company has god reputation.
